There is need for an entrepreneur to do enough research and get informed about the competitors around. This can be done individual or seek the help of well-established organization that can give you all required information. Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible--as soon as possible--about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on. One of best websites for gathering competitive intelligence is Hoover's Online, which, for a fee, provides in-depth profiles of more than 18,000 public and private companies.