Those domains that are not easy to read might scaring to an individual and therefore that is why a person must make sure that the URL they have chosen is the best when it comes to readability by human beings. This gives one better results in SEO search engines.
Include keywords in the URL
It is a good idea to make sure that some keywords have been included in the URL. This is one of the ways an individual can use to increase traffic to their sites. This will happen because such a website will receive higher ranking compared to other sites that do not utilize their keywords well.